Search This Blog

Showing posts with label Vevo. Show all posts
Showing posts with label Vevo. Show all posts

Tuesday, March 1, 2011

Lady Gaga's "Born This Way" Premieres Exclusively on Vevo

Lady Gaga fans, prepare to have the misty veil of mundanity ripped off of your Monday: The video for Gaga's hit single, "Born This Way," will be premiering exclusively on Vevo at 11 a.m. EST today.

The video will be available at Vevo.com, Vevo Mobile (apps for Android, iPad, iPhone, iPod touch) and Vevo on YouTube.

Gaga has already been crowned the queen of iTunes, as “Born This Way” is the fastest-selling single ever to grace Apple’s iTunes store worldwide.

The song pulled in more than 1 million downloads in five days and hit the number one spot on iTunes in 23 countries, according to Apple.

Judging by those numbers, the premiere of the accompanying video could produce comparable results, perhaps even helping Gaga wrest away the crown from the pop princeling himself, Justin Bieber, when it comes to YouTube and Vevo views.

Gaga still sits at number two on the most-viewed videos of all time list on YouTube and Vevo.

Thursday, March 25, 2010

Lady Gaga first artist with one billion online video views


Video analytics company Visible Measures - the one we work with to put out our monthly top 10 webisodes chart - curates a list of video called the "100 Million Club."

It includes all the web videos that have exceeded 100 million views. Lady Gaga has long been a staple of the chart, but now she's essentially in a club all her own: She's the first franchise to reach one billion views.

Gaga's music videos hold three spots in the 65-video 100 Million Club - one for "Poker Face" (374,606,128), one for "Just Dance" (272,941,674) and one for "Bad Romance" (360,020,327). Add them up and you get just over one billion views. She won't occupy the club alone for long, though; the Twilight saga is close behind with 980 million and Soulja Boy is at 860 million.

Gaga is primarily a hit on Vevo and YouTube; 25% of Vevo's visitors only have eyes for her. The pop star has attracted Internet attention elsewhere, too. A Facebook group of more than 100,000 people initiated National Lady Gaga Day about a month ago, and her latest Internet hit is her "Telephone" music video with Beyoncé.

The point is, you can't escape Gaga on the Internet. She's everywhere right now. We welcome speculation as to exactly why the web loves her so, so let us know in the comments if you have any ideas.