Khloe Kardashian And Lamar Odom's New Show, 'Khloe & Lamar,' Premieres April 10 at 10pm on E! (Trailer)

When Khloé Kardashian and Lamar Odom said "I do" in 2009, it was front-page celebrity news throughout the world. Now, the power couple is putting their life together at the center of a new television series, when the cameras begin rolling on "Khloé & Lamar" (working title) in early 2011. In the new series, the outspoken Kardashian sister and the Los Angeles Lakers star will invite cameras into their home, where Khloé’s brother Robert Kardashian has become a semi-permanent houseguest. "Khloé & Lamar" (working title) was announced today by Lisa Berger, Executive Vice President, Entertainment Programming for E!

"Khloé and Lamar are such a dynamic couple that we just knew we had to give them their own series," said Berger. "They are fascinating individuals in their own right, and together the duo are a powerhouse. They are funny, dramatic, opinionated, and we intend to capture all this, along with the unvarnished reality of their lives together and apart, since each is constantly followed by their own celebrity spotlight."

The most vocal and opinionated of the three sisters, Khloé was a viewer favorite in E!'s mega-successful "Keeping Up With the Kardashians" from the very beginning. In "Kourtney & Khloé Take Miami," she hosted her own call-in radio show, and then in 2009 Khloé sent shockwaves through the family when she announced just one month after they began dating that she would marry superstar L.A. Laker Lamar Odom. With just nine days to plan it, mom and manager Kris Kardashian Jenner pulled together a lavish wedding fit for a queen, which was attended by Los Angeles’ elite and which, like the bride herself, made headlines throughout the world.

Now that they have their first year of marriage behind them, Khloé and Lamar are blowing the lid off their home life and allowing the E! cameras to capture the private world they used to call their own. Sharing space under the Odom roof is Khloé’s brother, Robert, who is embarking on his own career in the music industry now that he is no longer living with mom Kris and step-dad Bruce Jenner.

We’ll also follow Lamar both in Los Angeles and as he hits the road to fulfill his professional duties as a member of the world-famous L.A. Lakers. Born and raised in South Jamaica, Queens, New York, Odom's background is a world apart from the privileged upbringing Khloé enjoyed in Los Angeles. With all the drama and laughter that is certain to be a part of this new series, could Lamar's expressed desire to "start having children right away" come into play? If so, viewers will likely be the first to find out.

The eight-episode series will be produced by Ryan Seacrest Productions and Bunim-Murray Productions. Ryan Seacrest serves as Executive Producer for RSP, while Jon Murray, Jeff Jenkins, Gil Goldschein and Farnaz Farjam are Executive Producers for BMP. Kris Jenner is also an Executive Producer on the series.

How the Kardashians Made $65 Million Last Year

The Kardashians are a business empire

Ka-ching — it's the Kardashians!

The new issue of The Hollywood Reporter goes in depth with Kardashian mom and manager Kris Jenner about the inventive — and controversial — ways she's monetized reality fame for her family since their arrival on E! in 2007.

Last year, THR reveals, the tightknit family made more money than what Angelina Jolie, Sandra Bullock, and Tom Cruise are estimated to have earned combined: a staggering $65 million (a source close to the family confirms the figure).

Below, a round-up of the shocking amounts of money they've scored:

- The family splits a six-figure paycheck per E! episode. The shows might provide a steady paycheck, but their larger purpose is to serve as a marketing platform for their endorsements and best-selling products, which include book, fragrance and clothing lines. "These shows are a 30-minute commercial," admits Khloé, co-star of the first spinoff, "Kourtney & Khloé Take Miami," which focused on the opening of a Florida outpost of their clothing store, Dash.

- Kim now charges as much as $25,000 to simply mention and link to a brand or company in a tweet. It's so effective a tool that businesses have begun including Twitter clauses in their contracts with the family, committing the girls to a set number of tweets about their product.

- Kim commands a personal appearance fee of $100,000 to $250,000 per event, and can even demand up to $1 million internationally, according to a high-profile talent wrangler. It's been rumored that she signed a seven-figure deal with a Las Vegas club owner for a handful of 2011 appearances. (Kris will not confirm.) "Kim sells," a nightlife source says.

[Photos: Hollywood's Highest-Grossing Actors]

- Kourtney sold news of her 2009 pregnancy to Life & Style magazine for a cool $300,000. That included multiple stories: the pregnancy announcement, sex of the baby, birth announcement, first baby photos and body-after-baby reveal. (Life & Style declined comment.)

- Khloé and husband Lamar Odom scored nearly $300,000 from OK! magazine for their wedding. Kris also had everything from the Lehr & Black custom invitations to Khloé's 9-carat engagement ring "donated" for the lavish affair; sources say she promised vendors massive product promotion that would come from the media circus surrounding the wedding. In the event that an item wasn't gifted, E!, it is believed, picked up the tab (E! declined comment).

- Certain paparazzi agencies also have agreements with the family to stage photos, sell them and split the profits. Kourtney and beau Scott Disick recently earned $7,500 for an afternoon laying poolside in Cancun.

- The Kardashian Kard, a prepaid credit card the sisters launched in November with financial service company Mobile Research Card, also was to give the Kardashians $3 for every card activated or sold, 25 percent of fees, a $75,000 advance on royalties and a $37,000 signing bonus. But when then-Connecticut Attorney General Richard Blumenthal castigated the card for its predatory hidden fees (of which the family, as stated by the contract, would receive a percentage), Kris attempted to quietly terminate the agreement. The card's issuer is suing the family for $75 million.

[Photos: THR's 80th Anniversary Issue]

The Kardashians have no plans to slow down. "My fantasy is to have 'Keeping Up With the Kardashians,' season 26," Jenner, 55, tells THR. "Who knew it would be this profitable? I should have had more kids."