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Monday, August 30, 2010

Google and Associated Press Make Content Licensing Deal


Google has inked a deal with the Associated Press to keep the news organization’s content on Google News, an issue that was very much in doubt for a time earlier this year when the news aggregator stopped posting AP content as the two sides worked on a new deal.

In a brief statement, the AP says that the companies “have reached a new agreement on the continued licensing of AP content by Google (). Under the agreement, AP and Google will also work together in a number of new areas, such as ways to improve discovery and distribution of news.” The AP signed a similar agreement with Yahoo back in February.

In the past, the AP has taken a strong stand against content aggregators (of the non-paying variety) and at one point somewhat infamously introduced a policy of charging $2.50 per word for using excerpts from AP content (a policy they quickly said was misinterpreted). The AP also toyed with the idea of charging news outlets for priority access to breaking news.

For now, it appears the AP has gone in a more conventional direction, however, taking an undisclosed sum of money from Google for the rights to host its content.

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